We designed and developed Coca-Cola’s North American FSOP (Food Service On Premise) campaign in partnership with the Olympic Games Paris 2024. The goal was to create engaging, fully compliant sweepstakes experiences for both the US and Canadian markets.
The Challenge
Deliver market-specific campaign experiences for the US and Canada that aligned with Coca-Cola’s global creative direction, met strict IOC and legal requirements, and integrated seamlessly into the OneXP platform — while driving key performance metrics such as registrations, opt-ins, and engagement.
Our Solution
We began with consumer journey mapping, wireframes, and focused UX/UI design. Working closely with VMLY&R and the global team, we adapted creative concepts in Figma to fit OneXP platform templates.
After rigorous reviews by the IOC and legal teams, our development team built tailored campaign experiences for each market, featuring unique creative assets and prize merchandise. Sweepstakes data and prize fulfillment were managed by Don Jagoda Associates (DJA), while we handled the full user flow integration into Coca-Cola’s OneXP platform.
Key Deliverables
- Consumer journey mapping and UX/UI design
- Market-specific campaign experiences (US & Canada)
- Figma creative adaptation to OneXP templates
- Full development and platform integration
- Compliance support for IOC and legal requirements
- Tracking for registrations, opt-ins, visits, and session duration
Results
The campaign successfully launched compliant, market-tailored sweepstakes experiences across the US and Canada. It demonstrated our ability to deliver complex, high-visibility work for a global brand while meeting strict partnership, legal, and technical requirements.
Services: UX/UI Design · Campaign Development · Platform Integration · Sweepstakes Support
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