Building on the success of the Coca-Cola + Olympic Summer Games Paris 2024 campaign we previously delivered, we were awarded the Canadian Retail digital campaign in support of the Coca-Cola + Olympic Winter Games Milano Cortina 2026. The goal was to create a digital experience that would drive user engagement, sign-ups, sales, and loyalty by connecting in-store purchases to an online interactive experience.
The Challenge
Consumers purchasing Coca-Cola products at retail would scan a QR code on selected packaging that directed them to coca-cola.com. We needed to create a compelling digital hook that felt simple and rewarding, encouraged return visits, and supported the broader campaign objectives of engagement, data capture, and loyalty — while aligning with the energy and visibility of the Olympic Winter Games Milano Cortina.
Our Solution
We conceptualized, designed, and developed a custom game from scratch, with the theme of winter sports in a ‘retro’ style. This included original visuals, characters, gameplay design, front-end and back-end development, game mechanics, level structure, and game pacing. The experience was built around instant-win prizing to create a strong incentive for users to return and play again. Once complete, we integrated the full game experience into Coca-Cola’s AEM environment to ensure a seamless brand experience within their existing platform.
Key Deliverables
- Original game concept and creative direction
- Full game design (visuals, characters, gameplay)
- Custom front-end and back-end game development
- Game mechanics, levels, and pacing
- Instant-win prizing integration
- Full integration into Coca-Cola’s AEM platform
- Quality assurance and launch support
Results
Following the strong performance of our earlier Coca-Cola + Olympic Summer Games work, this retail campaign became another leading Coca-Cola program, with all key benchmarks for success significantly exceeded. The combination of a simple, replayable game and instant-win rewards drove strong engagement and supported the brand’s retail, sign-up, and loyalty objectives in connection with the Olympic Winter Games Milano Cortina 2026.
Services: UX/UI Design · Campaign Development · Game Development · Platform Integration · Sweepstakes Support
View more of our work or get in touch about your next campaign.
