Working with Pigeon, we designed and built a dedicated WordPress microsite for Metro stores across Quebec and Ontario, created exclusively for internal store use. The platform supports ongoing seasonal campaigns within stores tied to Metro’s “Irresistible” product line.
Objective
Deliver a responsive microsite that enables store teams to easily participate in contests, submit content, and drive engagement around featured products while providing Metro administrators with full control over submissions and content.
Activation & Ongoing Support
- Built core pages with wireframes, user flows, front- and back-end development
- Developed a custom database for content submissions, fully accessible to client administrators
- Simple “Vote” functionality implemented as a Like button on submitted images
Results
Store participation has increased significantly. Heightened enthusiasm around each featured campaign has driven sales of the Irresistible product line-up. Metro regards the initiative as a major success and plans to continue the campaign through 2027.
Services: UX/UI Design · Development · Campaign Support
View more of our work or get in touch about your next campaign.
