Fanta #whatthefanta

We collaborated with our US partner agency IfThen on the Canadian rollout of the 2023 Fanta #whatthefanta campaign. The project transformed the Fanta brand page into a spooky interactive experience where users could guess the newest Fanta flavour and play a game for a chance to win Cineplex movie tickets.

The Challenge

Deliver a fun, engaging interactive campaign experience for the Canadian market that aligned with the global creative direction, integrated cleanly into Coca-Cola’s AEM platform, and supported sweepstakes functionality — all while meeting the technical and compliance requirements of a major brand campaign.

Our Solution

We developed the interactive experience and handled full quality assurance testing. Sweepstakes data and prize fulfillment were managed by Don Jagoda Associates (DJA), while we focused on seamless integration into Coca-Cola’s AEM platform. The project involved multiple moving parts across development, platform requirements, and campaign logic, which we coordinated carefully through to launch.

Key Deliverables

• Interactive campaign development
• Integration into Coca-Cola’s AEM platform
• Quality assurance testing
• Support for sweepstakes user flow
• Collaboration with agency and sweepstakes partners

Results

The #whatthefanta Canadian campaign successfully launched as an engaging interactive experience. Users could explore the new flavor concept, participate in the game, and enter for a chance to win Cineplex tickets, all within a stable AEM-powered environment.

Services: Game Development · AEM Integration · Sweepstakes Support

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