Labatt Blue Rewards
For this fun program, consumers would purchase a specially marked case of Labatt Blue and find a PIN inside that could be entered on the Labatt Rewards site for points.
Client
Labatt
Agency
Publicis Modem
Labatt Blue Rewards
Points could then be redeemed for ‘Good Stuff”, and the more points, the more “Good Stuff” they’d get. We redesigned the site and added a user ranking, so users could see their standing – making it even more rewarding.
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