Labatt Blue Light – Auction of Awesomeness

Another great program we worked on for Labatt. Consumers would purchase a specially marked case of Labatt Blue Light and find a PIN inside that could be entered on the Labatt Blue Light Auction site for points, and then use those points to bid for awesome auction items.

The more points, the more bidding power. We created the auction system to run seamlessly on both web and mobile (iPhone, iPad, Android) and developed a site that included a CMS to control the backend and user data.