#whatthefanta

We're thrilled to share the completion of a dynamic project in collaboration with our US partner agency, IfThen, for the Canadian rollout of the 2023 Fanta #whatthefanta campaign. Our team transformed the Fanta brand page into a spooky interactive experience, inviting users to guess the newest Fanta flavor and participate in a fun game for a chance to win Cineplex movie tickets!

Don Jagoda Associates (DJA) expertly managed the sweepstakes data and prize fulfillment, while we seamlessly integrated everything into Coca-Cola's AEM platform. This project was a complex undertaking with many moving parts—thankfully, none of them were body parts! The successful execution showcases our commitment to delivering engaging and innovative campaigns that resonate with audiences.