Coca-Cola + Olympic Games

We were thrilled to take on the exciting challenge of designing and developing Coca-Cola's North American FSOP (Food Service On Premise) campaign in partnership with the Olympic Games Paris 2024.

Our journey began with consumer journey mapping, followed by the creation of wireframes and a focused UX/UI design. Collaborating closely with VMLY&R and the Global Team, we adapted the creative concepts in Figma, ensuring alignment with the OneXP platform templates. Rigorous reviews by the IOC and legal teams guaranteed compliance with all branding and partnership regulations.

Our development team crafted tailored campaign experiences for both the USA and Canada, each featuring unique creative assets and prize merchandise. Key performance indicators included sweepstakes registrations, new Coke sign-ups, marketing opt-ins, user visits, and session duration.

Once again, Don Jagoda Associates (DJA) expertly managed the sweepstakes data and prize fulfillment, while we integrated the user flow into Coca-Cola's OneXP platform, ensuring a seamless experience for participants. This project showcases our ability to deliver innovative solutions that resonate with consumers while meeting the needs of a global brand.