Coca-Cola Canada

We have had the wonderful opportunity to work with Coca-Cola for the past few years, and continue to be the lead development and support team for their Canadian brand websites.

Of course we don't do this alone ~ we work closely (daily actually) with the Coca-Cola digital managers for North America, thier partner creative agencies (WPP), and platform engineers at CI&T.

A typical project sees us adapting global creative for Canadian use, including providing French translation and design production ahead of authoring new site builds, campaign launches, product updates, SEO / Analytics, and more.

• Streamlined Content Management: Efficiently work within Adobe Experience Manager (AEM) for optimized content creation and management.

• Enhanced User Experience: Leverage the OneXp platform to deliver a cohesive and engaging digital experience across channels.

• Bilingual Content Authoring: Create and manage content in both English and French, reaching a broader audience and improving customer engagement.

• Utilization of Existing Resources: Work with pre-defined themes, templates, and components to ensure brand consistency and faster deployment.

• Campaign Efficiency: Quickly generate campaign and promotions IDs, facilitating timely launches and tracking.

• Seamless Integrations: Collaborate with third-party data management vendors to enhance data utilization and improve marketing effectiveness.

• Quality Assurance Collaboration: Partner with the internal quality assurance team in Azure DevOps (ADO) to ensure high-quality deliverables and smooth project transitions.

• Effective Content Management: Implement content archiving and reconciliation processes for better data organization and accessibility.

• Infrastructure Support: Work alongside Coca-Cola’s IT team to establish servers and URLs for custom projects, ensuring a solid technical foundation for all initiatives.

Brands:

• Coca-Cola
• Diet Coke
• Goldpeak
• Nestea
• PeaceTea
• Powerade
• Simply Beverages
• vitaminwater
• fairlife