Canadian Tire

This project encompassed a large scale campaign seeking to increase the hardware giant’s visibility within the home improvement market by way of detailed step-by-step demonstrations and videos.

Our Quality Assurance review here verified functionality of video, user-created shopping lists, navigation, and the integration of video in both desktop and mobile environments.

The Site surpassed 100,000 visitors within its first 4 weeks, with the average time spent on Site being more than 5 minutes. The online initiative maintained a monthly average of 80,000 visits with the “share initiative” providing Canadian Tire with their highest level of user engagement.

The Site’s reliability and multi-platform access encouraged return visits, with WD’s testing and support efforts helping achieve the campaign’s goals.

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